Lead your marketing clearly instead of just coordinating measures
Proxima Parada helps organisations build marketing that is structured, documented and steerable – with strategy, system and SOVERMOS as the methodical framework.
The problem is rarely too little marketing – it is too little structure
Typical friction arises where decisions are not documented, responsibilities remain implicit and teams are not working from a shared logic.
Decisions without documentation
Strategic choices are not recorded. What applies today is unclear tomorrow.
Implicit responsibilities
Agencies, tools and internal teams work alongside each other. Handovers happen, but nobody is truly accountable.
Person-dependent systems
Knowledge resides with individuals. Growth, turnover or new partners immediately create friction.
Limited manoeuvrability
Measures arise historically rather than systematically. Priorities are unclear. Governability remains an aspiration.
We make marketing governable
Proxima Parada creates clarity in the foundations, order in the organisation and coherence in execution. The basis for this is SOVERMOS – a marketing framework that brings strategy, system and execution together in a resilient structure.
- Clearer strategic decisions
- More orderly responsibilities and handovers
- Less friction between planning and execution
- Greater manoeuvrability in day-to-day operations
- Reduced dependence on individuals
Marketing Diagnostic Session
90 minutes structured conversation. Outcome: a written assessment of the three most critical marketing deficits in your organisation, with concrete recommendations.
SOVERMOS – the framework behind this work
SOVERMOS structures marketing across three operative layers plus an overarching Governance layer. Marketing becomes not just more active, but more transparent, more documentable and less dependent on individuals.
Governance Layer
Overarching. Governs all three operative layers through clear decision logic, accountability and an operating rhythm.
Layer 1 – Strategic Clarity
Target groups, positioning, priorities and messages are clarified so that marketing rests on binding decisions.
Layer 2 – System & Operations
Roles, responsibilities, handovers, standards and documentation are built so that marketing remains organisationally resilient.
Layer 3 – Execution & Impact
Channels, content, measures, tracking and ongoing development are embedded in a shared structure.
How we can work together
Marketing Diagnostic Session
Low-threshold entry point. 90 minutes structured conversation with written assessment.
Clarification Workshop
Half day. Documented strategic clarity on target market, value proposition and priorities.
SOVERMOS Full System
6–10 weeks. Full system implementation – documented, versioned, transferable.
Governance Retainer
Ongoing support after implementation. Monthly or quarterly.
Proxima Parada
Proxima Parada is a Leipzig-based marketing consultancy. Thomas Meid developed SOVERMOS – a marketing framework built on the observation that most organisations do not fail due to lack of activity, but due to lack of structure.
More about Proxima Parada and Thomas Meid
Ready to lead your marketing more clearly?
Start with the Marketing Diagnostic Session – 90 minutes structured conversation, written assessment of your three most critical marketing deficits.
