Services for Marketing with Clarity, Order and Governability
Every format follows the logic of the SOVERMOS system: from the first structured conversation to the full implementation of a documented marketing operating system.
Every format follows the same logic
Proxima Parada’s services are not isolated standalone offerings. They follow the SOVERMOS system: strategic clarity first, then documented structures, then measurable execution. Which format is right depends on your starting point, not on a standard programme.
Entry Point: Orientation and First Tool
SOVERMOS Diagnostic
Free of charge · Online self-assessment + PDF report
Structured baseline assessment: where does your marketing stand? Which gaps are critical? SOVERMOS Diagnostic delivers a first, documented evaluation – no conversation required, no obligation.
SOVERMOS Book & Workbook Bundle
tba · Book + workbook (print/digital)
The SOVERMOS framework as a book: foundations, architecture and all artefacts. Includes a workbook for independent application. Entry point for decision-makers who want to understand the system before implementing it.
Implementation: From Clarity to System
Structured formats for organisations that want to change their marketing sustainably. Documented, transferable and governable.
SOVERMOS Diagnostic Session
from £395 excl. VAT · 90 minutes · Remote
A structured 1:1 conversation.
Outcome: written assessment of the three most critical marketing deficiencies with prioritised recommendations. Not a sales call!
SOVERMOS Clarification Workshop
from £1,550 excl. VAT · One day · Remote or on-site
Documented strategic clarity on target market, value proposition, core problem and topic priorities. Results immediately usable by internal teams and external service providers.
SOVERMOS Layer 1 Workshop
from £2,400 excl. VAT · One day · on-site
First operative implementation step. Seven Layer 1 artefacts.
Outcome: documented foundation for Strategic Clarity – plus a Go/Fix/Stop decision as the binding conclusion.
SOVERMOS Structure Sprint
from £2,950 excl. VAT · 4 weeks · guided (remote or on-site)
First documented processes, clear accountabilities, transferable marketing structures. The sprint that removes person-dependency from your marketing – in four weeks.
SOVERMOS Full System
from £7,950 excl. VAT · Workshop series · 6–10 weeks
Complete system implementation across all three SOVERMOS layers. All 21 artefacts. Documented, versioned and transferable. Marketing that continues to function when key people leave the organisation.
Ongoing Support: After Implementation
SOVERMOS Governance Retainer
from £1,550/month excl. VAT · Remote + on-site
Monthly or quarterly governance support following completed implementation. Prioritisation, steering and quality assurance – on a permanent basis, not project by project.
SOVERMOS Certified Practitioner
from £1,550/person excl. VAT · Training + examination
Certification programme for internal marketing professionals and external consultants. Structured training format, role-based certificates, binding examination.
SOVERMOS Certified Partner / Licence
from £3,850 + licence/year excl. VAT · Train-the-trainer
Licence programme for consultancies and agencies wishing to deploy SOVERMOS independently. Prerequisite: minimum L3 certification. International reach.
Who these formats are designed for
Proxima Parada’s services are designed for mid-sized organisations that want to run their marketing more professionally. Structured, documented and governable. Particularly relevant when knowledge depends on key individuals, accountabilities are unclear, or a business succession is approaching.
Which format suits your situation?
Start with the SOVERMOS Diagnostic Session.
90 minutes, structured conversation, written outcome.
