{"id":1902,"date":"2026-06-03T09:11:48","date_gmt":"2026-06-03T07:11:48","guid":{"rendered":"https:\/\/proximaparada.de\/?page_id=1902"},"modified":"2026-06-03T09:11:50","modified_gmt":"2026-06-03T07:11:50","slug":"about","status":"publish","type":"page","link":"https:\/\/proximaparada.de\/en\/about\/","title":{"rendered":"\u00dcber_uns-en-260527"},"content":{"rendered":"\n\n
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A consultancy built on structural standards<\/h1>\n\n\n

Proxima Parada stands for analytical marketing consultancy that goes beyond activity. With SOVERMOS, we build lasting marketing capability \u2013 documented, transferable, and governable.<\/p>\n\n\n

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Request a Diagnostic Session<\/a><\/div>\n\n\n
Discover SOVERMOS<\/a><\/div>\n\n<\/div>\n\n<\/div><\/div>\n\n<\/div>\n<\/div>\n\n \n\n\n
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Thomas Meid \u2013 Founder & Owner of Proxima Parada<\/h2>\n\n\n

Thomas Meid is a marketing consultant specialising in structured, documented, and governable marketing for mid-sized B2B companies. He developed SOVERMOS \u2013 a normative organisational and decision-making system that establishes marketing as a durable business capability.<\/p>\n\n\n

His approach: marketing must be decision-ready, eliminate person-dependency, and remain coupled to business objectives. Not through more activity \u2013 but through clear structures, canonical artefacts, and robust governance.<\/p>\n\n\n

Proxima Parada is a member of IHK Leipzig, VGSD, and BVMW. Based in Leipzig, Germany.<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div><\/div>\n\n<\/div><\/div>\n\n \n\n\n

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How we work<\/h2>\n\n\n
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Analytical<\/h3>\n\n\n

We begin with situational analysis, not with recommendations. Before any decision is made, an artefact exists \u2013 documented, traceable, versioned.<\/p>\n\n<\/div><\/div>\n\n<\/div>\n\n\n

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Advisory<\/h3>\n\n\n

We accompany decisions, not just processes. That means: situational discovery first, SOVERMOS second \u2013 and concrete next steps agreed during the meeting, not in a follow-up email.<\/p>\n\n<\/div><\/div>\n\n<\/div>\n\n\n

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Documentation-first<\/h3>\n\n\n

Every output is transferable. Knowledge stays in the organisation \u2013 not with external consultants or individual employees. That is not a promise. That is system architecture.<\/p>\n\n<\/div><\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div><\/div>\n\n<\/div><\/div>\n\n \n\n\n

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SOVERMOS \u2013 developed by Thomas Meid<\/h2>\n\n\n

SOVERMOS (Sovereign Marketing Operating System) is a normative organisational and decision-making system for B2B marketing. Thomas Meid developed it at Proxima Parada because no existing framework met the requirements for documentability, transferability, and economic governability.<\/p>\n\n\n

SOVERMOS structures marketing across three operative layers \u2013 Strategic Clarity, System & Operations, Execution & Impact \u2013 plus an overarching Governance Layer. All decisions in the system are artefact-based. This is not a guideline. It is an operating system.<\/p>\n\n\n

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Discover SOVERMOS<\/a><\/div>\n\n<\/div>\n\n<\/div><\/div>\n\n<\/div><\/div>\n\n \n\n\n
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Let us talk about your situation<\/h2>\n\n\n

No standard pitch. An honest conversation about your marketing \u2013 with a clear assessment at the end.<\/p>\n\n\n

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Request a Diagnostic Session<\/a><\/div>\n\n\n
Contact<\/a><\/div>\n\n<\/div>\n\n<\/div><\/div>\n\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

   Thomas Meid \u2013 Founder & Owner of Proxima Parada Thomas Meid is a marketing consultant specialising in structured, documented, and governable marketing for mid-sized B2B companies. He developed SOVERMOS… Read More »\u00dcber_uns-en-260527<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":"","_tec_slr_enabled":"","_tec_slr_layout":""},"class_list":["post-1902","page","type-page","status-publish","hentry"],"ticketed":false,"_links":{"self":[{"href":"https:\/\/proximaparada.de\/en\/wp-json\/wp\/v2\/pages\/1902","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/proximaparada.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/proximaparada.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/proximaparada.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/proximaparada.de\/en\/wp-json\/wp\/v2\/comments?post=1902"}],"version-history":[{"count":3,"href":"https:\/\/proximaparada.de\/en\/wp-json\/wp\/v2\/pages\/1902\/revisions"}],"predecessor-version":[{"id":2311,"href":"https:\/\/proximaparada.de\/en\/wp-json\/wp\/v2\/pages\/1902\/revisions\/2311"}],"wp:attachment":[{"href":"https:\/\/proximaparada.de\/en\/wp-json\/wp\/v2\/media?parent=1902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}