{"id":1905,"date":"2026-06-03T09:11:48","date_gmt":"2026-06-03T07:11:48","guid":{"rendered":"https:\/\/proximaparada.de\/?page_id=1905"},"modified":"2026-06-03T09:11:49","modified_gmt":"2026-06-03T07:11:49","slug":"om-os","status":"publish","type":"page","link":"https:\/\/proximaparada.de\/da\/om-os\/","title":{"rendered":"\u00dcber_uns-da-260527"},"content":{"rendered":"<!-- Sektion 1: Hero -->\n\n<div class=\"wp-block-cover alignfull pp-hero\" style=\"min-height:70vh;aspect-ratio:unset;\">\n<div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-7139397a wp-block-group-is-layout-constrained\">\n\n<h1 class=\"wp-block-heading\">En r\u00e5dgivningstilgang med strukturelle krav<\/h1>\n\n\n<p class=\"has-large-font-size wp-block-paragraph\">Proxima Parada repr\u00e6senterer analytisk marketingr\u00e5dgivning, der g\u00e5r ud over aktivitet. Med SOVERMOS opbygger vi varig marketingkapacitet \u2013 dokumenteret, overdragelig og lederbar.<\/p>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/proximaparada.de\/da\/ydelser\/diagnostisk-session\/\">Anmod om en Diagnostisk Session<\/a><\/div>\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link\" href=\"https:\/\/proximaparada.de\/da\/sovermos\/\">L\u00e6r SOVERMOS at kende<\/a><\/div>\n\n<\/div>\n\n<\/div><\/div>\n\n<\/div>\n<\/div>\n\n \n<!-- Sektion 2: Thomas Meid Profil -->\n\n<div class=\"wp-block-group alignfull\" style=\"padding-top:64px;padding-bottom:64px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-7139397a wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33%\">\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"margin-top:16px\"><!-- hinweis: IHK-Badge einf\u00fcgen -->&nbsp;<!-- hinweis: VGSD-Badge einf\u00fcgen -->&nbsp;<!-- hinweis: BVMW-Badge einf\u00fcgen --><\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:67%\">\n\n<h2 class=\"wp-block-heading\">Thomas Meid \u2013 Grundl\u00e6gger &amp; Ejer af Proxima Parada<\/h2>\n\n\n<p class=\"wp-block-paragraph\">Thomas Meid er marketingr\u00e5dgiver med fokus p\u00e5 struktureret, dokumenteret og lederbar marketingpraksis i mellemstore B2B-virksomheder. Han har udviklet SOVERMOS \u2013 et normativt organisations- og beslutningssystem, der forankrer marketing som en varig virksomhedskapacitet.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Hans tilgang: marketing skal v\u00e6re beslutningsdygtig, eliminere personafh\u00e6ngighed og forblive koblet til virksomhedens m\u00e5l. Ikke gennem mere aktivitet \u2013 men gennem klare strukturer, kanoniske artefakter og robust governance.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Proxima Parada er medlem af IHK Leipzig, VGSD og BVMW. Hjemsted: Leipzig, Tyskland.<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div><\/div>\n\n<\/div><\/div>\n\n \n<!-- Sektion 3: Tre egenskaber -->\n\n<div class=\"nv-cv-m wp-block-group alignfull\" style=\"padding-top:64px;padding-bottom:64px;background-color:#f7f8fa\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-08efe893 wp-block-group-is-layout-constrained\">\n\n<h2 class=\"wp-block-heading has-text-align-center\">S\u00e5dan arbejder vi<\/h2>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-156bdbb1 wp-block-columns-is-layout-flex\">\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n<div class=\"wp-block-group\" style=\"border:1px solid #e0e0e0;border-radius:4px;padding:32px 28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n\n<h3 class=\"wp-block-heading\">Analytisk<\/h3>\n\n\n<p class=\"wp-block-paragraph\">Vi starter med situationsanalyse, ikke med anbefalinger. F\u00f8r en beslutning tr\u00e6ffes, foreligger et artefakt \u2013 dokumenteret, sporbart, versioneret.<\/p>\n\n<\/div><\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n<div class=\"wp-block-group\" style=\"border:1px solid #e0e0e0;border-radius:4px;padding:32px 28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n\n<h3 class=\"wp-block-heading\">R\u00e5dgivningsn\u00e6r<\/h3>\n\n\n<p class=\"wp-block-paragraph\">Vi ledsager beslutninger, ikke kun processer. Det betyder: situationsafd\u00e6kning f\u00f8rst, SOVERMOS dern\u00e6st \u2013 og konkrete n\u00e6ste skridt, der aftales under m\u00f8det.<\/p>\n\n<\/div><\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n<div class=\"wp-block-group\" style=\"border:1px solid #e0e0e0;border-radius:4px;padding:32px 28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n\n<h3 class=\"wp-block-heading\">Dokumentationsst\u00e6rk<\/h3>\n\n\n<p class=\"wp-block-paragraph\">Hvert resultat er overdragelig. Viden forbliver i virksomheden \u2013 ikke hos eksterne r\u00e5dgivere eller enkeltpersoner. Det er ikke et l\u00f8fte. Det er systemarkitektur.<\/p>\n\n<\/div><\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div><\/div>\n\n<\/div><\/div>\n\n \n<!-- Sektion 4: SOVERMOS forfatterskab -->\n\n<div class=\"nv-cv-m wp-block-group alignfull\" style=\"padding-top:64px;padding-bottom:64px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-7139397a wp-block-group-is-layout-constrained\">\n\n<h2 class=\"wp-block-heading\">SOVERMOS \u2013 udviklet af Thomas Meid<\/h2>\n\n\n<p class=\"wp-block-paragraph\">SOVERMOS (Sovereign Marketing Operating System) er et normativt organisations- og beslutningssystem til marketing i mellemstore virksomheder. Thomas Meid udviklede det hos Proxima Parada, fordi intet eksisterende framework opfyldte kravene til dokumenterbarhed, overdragelighed og \u00f8konomisk styrbarhed.<\/p>\n\n\n<p class=\"wp-block-paragraph\">SOVERMOS strukturerer marketing p\u00e5 tv\u00e6rs af tre operative lag \u2013 Strategic Clarity, System &amp; Operations, Execution &amp; Impact \u2013 samt et overordnet Governance Layer. Alle beslutninger i systemet er artefaktbaserede. Dette er ikke en vejledning. Det er et operativsystem.<\/p>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button is-style-outline is-style-outline--2\"><a class=\"wp-block-button__link\" href=\"https:\/\/proximaparada.de\/da\/sovermos\/\">Opdag SOVERMOS<\/a><\/div>\n\n<\/div>\n\n<\/div><\/div>\n\n<\/div><\/div>\n\n \n<!-- Sektion 5: Footer-CTA -->\n\n<div class=\"nv-cv-d nv-cv-m wp-block-group alignfull\" style=\"padding-top:80px;padding-bottom:80px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-5c94c0ba wp-block-group-is-layout-constrained\">\n\n<h2 class=\"wp-block-heading has-text-align-center\">Lad os tale om din situation<\/h2>\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Ingen standardpr\u00e6sentation. En \u00e6rlig samtale om din marketing \u2013 med en klar vurdering til slut.<\/p>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/proximaparada.de\/da\/ydelser\/diagnostisk-session\/\">Anmod om en Diagnostisk Session<\/a><\/div>\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--3\"><a class=\"wp-block-button__link\" href=\"https:\/\/proximaparada.de\/kontakt\/\">Kontakt<\/a><\/div>\n\n<\/div>\n\n<\/div><\/div>\n\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp;&nbsp; Thomas Meid \u2013 Grundl\u00e6gger &amp; Ejer af Proxima Parada Thomas Meid er marketingr\u00e5dgiver med fokus p\u00e5 struktureret, dokumenteret og lederbar marketingpraksis i mellemstore B2B-virksomheder. Han har udviklet SOVERMOS \u2013&hellip;&nbsp;<a href=\"https:\/\/proximaparada.de\/da\/om-os\/\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">\u00dcber_uns-da-260527<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":"","_tec_slr_enabled":"","_tec_slr_layout":""},"class_list":["post-1905","page","type-page","status-publish","hentry"],"ticketed":false,"_links":{"self":[{"href":"https:\/\/proximaparada.de\/da\/wp-json\/wp\/v2\/pages\/1905","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/proximaparada.de\/da\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/proximaparada.de\/da\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/proximaparada.de\/da\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/proximaparada.de\/da\/wp-json\/wp\/v2\/comments?post=1905"}],"version-history":[{"count":7,"href":"https:\/\/proximaparada.de\/da\/wp-json\/wp\/v2\/pages\/1905\/revisions"}],"predecessor-version":[{"id":2310,"href":"https:\/\/proximaparada.de\/da\/wp-json\/wp\/v2\/pages\/1905\/revisions\/2310"}],"wp:attachment":[{"href":"https:\/\/proximaparada.de\/da\/wp-json\/wp\/v2\/media?parent=1905"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}