{"id":1889,"date":"2026-05-28T15:14:24","date_gmt":"2026-05-28T13:14:24","guid":{"rendered":"https:\/\/proximaparada.de\/?page_id=1889"},"modified":"2026-05-28T15:49:05","modified_gmt":"2026-05-28T13:49:05","slug":"hvem-er-det-til","status":"publish","type":"page","link":"https:\/\/proximaparada.de\/da\/hvem-er-det-til\/","title":{"rendered":"F\u00fcr_wen-da-260527"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-background\" style=\"background-color:#0a1628;padding-top:80px;padding-bottom:80px\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-7139397a wp-block-group-is-layout-constrained\">\n<h1 class=\"wp-block-heading has-text-color\" style=\"color:#ffffff;font-size:48px;font-weight:700\">Marketing framework B2B \u2013 for virksomheder der vil lede deres marketing med struktur<\/h1>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#b0c4d8;margin-top:24px;margin-bottom:40px;font-size:20px\">SOVERMOS er for mellemstore B2B-virksomheder, der vil frig\u00f8re sig fra personafh\u00e6ngighed og g\u00f8re marketing varigt lederbar.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background wp-element-button\" href=\"\/da\/ydelser\/diagnostisk-session\/\" style=\"border-radius:4px;color:#ffffff;background-color:#0ea5a0\">Anmod om en Diagnostisk Session<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background has-border-color wp-element-button\" href=\"https:\/\/proximaparada.de\/da\/?page_id=1860\" style=\"border-color:#ffffff;border-style:solid;border-width:1px;border-radius:4px;color:#ffffff;background-color:transparent\">L\u00e6r SOVERMOS at kende<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull\" style=\"padding-top:80px;padding-bottom:80px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-7139397a wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" style=\"font-size:32px;font-weight:700\">Hvem er SOVERMOS til?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:48px;font-size:18px\">Tre beslutningstagerprofiler, tre forskellige udgangspunkter \u2013 \u00e9t f\u00e6lles krav: marketing skal blive lederbar.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2d3e6ba5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-border-color is-layout-flow wp-block-column-is-layout-flow\" style=\"border-color:#e0e0e0;border-style:solid;border-width:1px;border-radius:4px;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px\">\n<h3 class=\"wp-block-heading\" style=\"font-size:20px;font-weight:700\">Direkt\u00f8rer og ledelse<\/h3>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#444444;font-size:16px\">Marketing vokser med virksomheden \u2013 men viden og strukturer forbliver bundet til enkeltpersoner. Som direkt\u00f8r \u00f8nsker du marketing, der fungerer, n\u00e5r medarbejdere skifter, bureauer udskiftes, eller ansvaret skal overdrages.<\/p>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#0ea5a0;margin-top:16px;font-size:15px;font-weight:600\">Anbefalet indgang: SOVERMOS Diagnostic<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-border-color is-layout-flow wp-block-column-is-layout-flow\" style=\"border-color:#e0e0e0;border-style:solid;border-width:1px;border-radius:4px;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px\">\n<h3 class=\"wp-block-heading\" style=\"font-size:20px;font-weight:700\">Marketingansvarlige<\/h3>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#444444;font-size:16px\">For mange operationelle opgaver, uklare prioriteter, ingen p\u00e5lidelige briefings. Som marketingansvarlig \u00f8nsker du klare ansvarsomr\u00e5der, dokumenterede overdragelser og en styringslogik, der g\u00f8r dig ansvarlig over for ledelsen og dit team.<\/p>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#0ea5a0;margin-top:16px;font-size:15px;font-weight:600\">Anbefalet indgang: SOVERMOS Layer 1 Workshop<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-border-color is-layout-flow wp-block-column-is-layout-flow\" style=\"border-color:#e0e0e0;border-style:solid;border-width:1px;border-radius:4px;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px\">\n<h3 class=\"wp-block-heading\" style=\"font-size:20px;font-weight:700\">Mellemstore virksomheder<\/h3>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#444444;font-size:16px\">50 til 500 medarbejdere, aktiv marketing, men ingen dokumenterede grundlag, ingen reproducerbare processer, ingen styringslogik. Du \u00f8nsker at professionalisere din marketing: g\u00f8re den lederbar, overdragelig og skalerbar.<\/p>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#0ea5a0;margin-top:16px;font-size:15px;font-weight:600\">Anbefalet indgang: SOVERMOS Full System<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"nv-cv-m wp-block-group alignfull has-background\" style=\"background-color:#f5f7fa;padding-top:80px;padding-bottom:80px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-7139397a wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" style=\"font-size:32px;font-weight:700\">Situationer hvor SOVERMOS virker bedst<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:40px;font-size:18px\">SOVERMOS har st\u00f8rst effekt, n\u00e5r mindst \u00e9n af f\u00f8lgende situationer g\u00e6lder:<\/p>\n\n\n\n<ul style=\"font-size:17px\" class=\"wp-block-list\">\n<li>Marketing er aktivt, men ikke ordentligt dokumenteret \u2013 ingen kan umiddelbart forklare, hvorfor bestemte beslutninger blev truffet.<\/li>\n\n\n\n<li>Viden er bundet til enkeltpersoner \u2013 n\u00e5r en n\u00f8gleperson forlader virksomheden, bryder systemet sammen.<\/li>\n\n\n\n<li>Ansvarsomr\u00e5der og overdragelser er uklare \u2013 internt og med eksterne partnere.<\/li>\n\n\n\n<li>Bureauer og interne teams arbejder ikke ud fra en f\u00e6lles logik.<\/li>\n\n\n\n<li>En virksomhedsoverdragelse n\u00e6rmer sig \u2013 og marketing skal forblive stabil.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:32px;font-size:16px\">For virksomheder, der st\u00e5r over for en <a href=\"https:\/\/proximaparada.de\/da\/?page_id=1875\">virksomhedsoverdragelse<\/a>, er SOVERMOS en dokumenteret tilgang til at sikre marketingviden og -strukturer.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"nv-cv-m wp-block-group alignfull\" style=\"padding-top:80px;padding-bottom:80px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-7139397a wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" style=\"font-size:32px;font-weight:700\">Hvem SOVERMOS ikke er til<\/h2>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#444444;margin-bottom:16px;font-size:17px\">SOVERMOS er et normativt system \u2013 ikke en kreativ proces eller et workshops-oplevelse.<br>Det er ikke egnet til:<\/p>\n\n\n\n<ul style=\"font-size:17px\" class=\"wp-block-list\">\n<li>Virksomheder, der prim\u00e6rt s\u00f8ger kortsigtet kampagnehj\u00e6lp.<\/li>\n\n\n\n<li>Tidlige start-ups uden en stabil markeds- og produkthypotese.<\/li>\n\n\n\n<li>Organisationer uden interesse i dokumenterede beslutningsprocesser.<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"nv-cv-d nv-cv-m wp-block-group alignfull has-background\" style=\"background-color:#0a1628;padding-top:80px;padding-bottom:80px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-5c94c0ba wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center has-text-color\" style=\"color:#ffffff;font-size:32px;font-weight:700\">Er SOVERMOS det rigtige for jeres virksomhed?<\/h2>\n\n\n\n<p class=\"has-text-align-center has-text-color wp-block-paragraph\" style=\"color:#b0c4d8;margin-top:16px;margin-bottom:40px;font-size:18px\">Den Diagnostiske Session afklarer det p\u00e5 90 minutter.<br>Uden salgspres, med skriftligt resultat.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background wp-element-button\" href=\"\/da\/ydelser\/diagnostisk-session\/\" style=\"border-radius:4px;color:#ffffff;background-color:#0ea5a0\">Anmod om en Diagnostisk Session<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background has-border-color wp-element-button\" href=\"\/da\/ydelser\/\" style=\"border-color:#ffffff;border-style:solid;border-width:1px;border-radius:4px;color:#ffffff;background-color:transparent\">Se alle ydelser<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Marketing framework B2B \u2013 for virksomheder der vil lede deres marketing med struktur SOVERMOS er for mellemstore B2B-virksomheder, der vil frig\u00f8re sig fra personafh\u00e6ngighed og g\u00f8re marketing varigt lederbar. Hvem&hellip;&nbsp;<a href=\"https:\/\/proximaparada.de\/da\/hvem-er-det-til\/\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">F\u00fcr_wen-da-260527<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1784,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":"","_tec_slr_enabled":"","_tec_slr_layout":""},"class_list":["post-1889","page","type-page","status-publish","has-post-thumbnail","hentry"],"ticketed":false,"_links":{"self":[{"href":"https:\/\/proximaparada.de\/da\/wp-json\/wp\/v2\/pages\/1889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/proximaparada.de\/da\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/proximaparada.de\/da\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/proximaparada.de\/da\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/proximaparada.de\/da\/wp-json\/wp\/v2\/comments?post=1889"}],"version-history":[{"count":8,"href":"https:\/\/proximaparada.de\/da\/wp-json\/wp\/v2\/pages\/1889\/revisions"}],"predecessor-version":[{"id":2080,"href":"https:\/\/proximaparada.de\/da\/wp-json\/wp\/v2\/pages\/1889\/revisions\/2080"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/proximaparada.de\/da\/wp-json\/wp\/v2\/media\/1784"}],"wp:attachment":[{"href":"https:\/\/proximaparada.de\/da\/wp-json\/wp\/v2\/media?parent=1889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}