![\"\"](\"https:\/\/proximaparada.de\/wp-content\/uploads\/2026\/04\/hero-home-1-1024x683.png\")
<\/span>Marketingov\u00fd Strategick\u00fd Workshop: Zdokumentovan\u00e1 strategick\u00e1 jasnost za jeden cel\u00fd den<\/h1>\n\n\n\n
V r\u00e1mci SOVERMOS Objas\u0148ovac\u00edho Workshopu ujas\u0148ujeme c\u00edlov\u00fd trh, hodnotovou nab\u00eddku, kl\u00ed\u010dov\u00fd probl\u00e9m a komunika\u010dn\u00ed priority \u2013 strukturovan\u011b, zdokumentovan\u011b a okam\u017eit\u011b pou\u017eiteln\u011b. Cel\u00fd den, online nebo prezen\u010dn\u011b.<\/p>\n\n\n\n
<\/p>\n\n\n
Pro\u010d strategick\u00e1 setk\u00e1n\u00ed z\u0159\u00eddka vedou ke skute\u010dn\u00e9 jasnosti<\/h2>\n\n\n\n
Mnoho firem pravideln\u011b po\u0159\u00e1d\u00e1 strategick\u00e1 setk\u00e1n\u00ed \u2013 a odch\u00e1z\u00ed se stejn\u00fdmi nezodpov\u011bzen\u00fdmi ot\u00e1zkami. Marketingov\u00fd strategick\u00fd workshop bez struktury a definovan\u00e9ho v\u00fdsledku kon\u010d\u00ed r\u016fzn\u00fdmi n\u00e1zory, ne rozhodnut\u00edmi.<\/p>\n\n\n\n
P\u0159\u00edli\u0161 mnoho n\u00e1zor\u016f, \u017e\u00e1dn\u00fd konsenzus<\/h3>\n\n\n\n
Sch\u016fzky kon\u010d\u00ed otev\u0159en\u00fdmi diskusemi nam\u00edsto z\u00e1vazn\u00fdch rozhodnut\u00ed. Ka\u017ed\u00fd m\u00e1 jinou p\u0159edstavu o c\u00edlov\u00e9m trhu.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n
Nedefinovan\u00e1 hodnotov\u00e1 nab\u00eddka<\/h3>\n\n\n\n
Marketingov\u00e9 pozicov\u00e1n\u00ed z\u016fst\u00e1v\u00e1 neur\u010dit\u00e9. Hodnotov\u00e1 nab\u00eddka nen\u00ed intern\u011b dohodnut\u00e1 ani navenek p\u0159esv\u011bd\u010div\u00e1.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n
Implicitn\u00ed p\u0159edpoklady bez dokumentace<\/h3>\n\n\n\n
Strategick\u00e9 z\u00e1klady existuj\u00ed pouze v hlav\u00e1ch veden\u00ed a miz\u00ed, kdy\u017e kl\u00ed\u010dov\u00e9 osoby firmu opust\u00ed.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n
Komunikace bez zam\u011b\u0159en\u00ed<\/h3>\n\n\n\n
Bez jasn\u00fdch komunika\u010dn\u00edch priorit marketing reaguje na po\u017eadavky m\u00edsto veden\u00ed se sm\u011brem. Strategie komunikace se st\u00e1v\u00e1 sb\u00edrkou taktick\u00fdch opat\u0159en\u00ed.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n
<\/p>\n\n\n
Co SOVERMOS Objas\u0148ovac\u00ed Workshop dod\u00e1v\u00e1<\/h2>\n\n\n\n\n\nSOVERMOS Objas\u0148ovac\u00ed Workshop je strukturovan\u00fd cel\u00fd den, kter\u00fd strategick\u00e9 z\u00e1klady nejen prob\u00edr\u00e1 \u2013 ale dokumentuje je. Na konci dne existuje p\u00edsemn\u00fd z\u00e1klad, ne jen dobr\u00fd pocit.<\/p>\n\n\n\n
<\/div>\n\n\n\n\n- C\u00edlov\u00fd trh:<\/strong> Kter\u00e9 firmy nebo osoby skute\u010dn\u011b profituj\u00ed \u2013 a kter\u00e9 ne?<\/li>\n\n\n\n
- Hodnotov\u00e1 nab\u00eddka:<\/strong> Co nab\u00eddku skute\u010dn\u011b odli\u0161uje \u2013 z pohledu z\u00e1kazn\u00edka?<\/li>\n\n\n\n
- Kl\u00ed\u010dov\u00fd probl\u00e9m:<\/strong> Jakou konkr\u00e9tn\u00ed bolest firma \u0159e\u0161\u00ed l\u00e9pe ne\u017e jak\u00e1koliv alternativa?<\/li>\n\n\n\n
- Logika n\u00e1kupu:<\/strong> Jak c\u00edlov\u00e1 skupina p\u0159ij\u00edm\u00e1 n\u00e1kupn\u00ed rozhodnut\u00ed?<\/li>\n\n\n\n
- Komunika\u010dn\u00ed priority:<\/strong> O \u010dem komunikovat \u2013 a o \u010dem z\u00e1m\u011brn\u011b ne?<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n\n
Form\u00e1t & Podm\u00ednky<\/h3>\n\n\n\n\n- Trv\u00e1n\u00ed:<\/strong> Cel\u00fd den (cca 7\u20138 hodin)<\/li>\n\n\n\n
- Form\u00e1t:<\/strong> Online nebo prezen\u010dn\u011b<\/li>\n\n\n\n
- \u00da\u010dastn\u00edci:<\/strong> 2\u20136 osob (rozhodovatel nutn\u00fd)<\/li>\n\n\n\n
- P\u0159edpoklad:<\/strong> \u017e\u00e1dn\u00fd (voliteln\u011b: SOVERMOS Diagnostick\u00e1 Session)<\/li>\n\n\n\n
- V\u00fdsledek:<\/strong> P\u00edsemn\u00e1 dokumentace v\u0161ech ujasn\u011bn\u00fdch dimenz\u00ed<\/li>\n\n\n\n
- Jazyk:<\/strong> Angli\u010dtina<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n
<\/p>\n\n\n
\n\nJak je cel\u00fd den strukturov\u00e1n<\/h2>\n\n\n\n
Workshop prob\u00edh\u00e1 podle osv\u011bd\u010den\u00e9 denn\u00ed struktury. Ka\u017ed\u00e1 f\u00e1ze m\u00e1 definovan\u00fd c\u00edl \u2013 \u017e\u00e1dn\u00e9 otev\u0159en\u00e9 brainstormy, \u017e\u00e1dn\u00e9 neuzav\u0159en\u00e9 konce.<\/p>\n\n\n\n
<\/div>\n\n\n\n\n\n\nF\u00e1ze 1 \u2013 Dopoledne: Inventura & Diagn\u00f3za<\/h3>\n\n\n\n
Analyzujeme aktu\u00e1ln\u00ed situaci: existuj\u00edc\u00ed p\u0159edpoklady o c\u00edlov\u00e9m trhu a pozicov\u00e1n\u00ed, aktivn\u00ed komunika\u010dn\u00ed t\u00e9mata, intern\u00ed hodnocen\u00ed. V\u00fdsledek: spole\u010dn\u00fd, up\u0159\u00edmn\u00fd v\u00fdchoz\u00ed bod.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n
\n\nF\u00e1ze 2 \u2013 Poledne: Objasn\u011bn\u00ed & Rozhodnut\u00ed<\/h3>\n\n\n\n
C\u00edlov\u00fd trh, hodnotov\u00e1 nab\u00eddka a kl\u00ed\u010dov\u00fd probl\u00e9m jsou systematicky zpracov\u00e1v\u00e1ny. \u017d\u00e1dn\u00e9 kola n\u00e1zor\u016f \u2013 veden\u00e9 procesy objasn\u011bn\u00ed s z\u00e1vazn\u00fdmi v\u00fdsledky pro ka\u017edou dimenzi.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n
\n\nF\u00e1ze 3 \u2013 Odpoledne: Dokumentace & Priority<\/h3>\n\n\n\n
Ve\u0161ker\u00fd ujasn\u011bn\u00fd obsah je zdokumentov\u00e1n. Komunika\u010dn\u00ed t\u00e9mata jsou prioritizov\u00e1na. Den kon\u010d\u00ed z\u00e1vazn\u00fdmi, p\u00edsemn\u011b fixovan\u00fdmi v\u00fdsledky \u2013 \u017e\u00e1dn\u00fd go-to-market bez zaji\u0161t\u011bn\u00e9ho z\u00e1kladu.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n
<\/p>\n\n\n
\n\nPro koho je marketingov\u00fd strategick\u00fd workshop vhodn\u00fd<\/h2>\n\n\n\n\n\n\nVhodn\u00fd pro<\/h3>\n\n\n\n\n- St\u0159edn\u011b velk\u00e9 B2B firmy s 20\u2013500 zam\u011bstnanci<\/li>\n\n\n\n
- Jednatel\u00e9 pot\u0159ebuj\u00edc\u00ed jasnost v pozicov\u00e1n\u00ed a komunika\u010dn\u00ed strategii<\/li>\n\n\n\n
- Vedouc\u00ed marketingu bez strukturovan\u00fdch strategick\u00fdch z\u00e1klad\u016f<\/li>\n\n\n\n
- T\u00fdmy po SOVERMOS Diagnostick\u00e9 Session<\/li>\n\n\n\n
- Firmy ve zm\u011bnov\u00e9 f\u00e1zi: r\u016fst, n\u00e1stupnictv\u00ed, repozicov\u00e1n\u00ed<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n\n\n\n\n\n
Nevhodn\u00fd, pokud<\/h3>\n\n\n\n\n- V\u0161echny strategick\u00e9 z\u00e1klady jsou ji\u017e pln\u011b zdokumentov\u00e1ny a intern\u011b dohodnuty<\/li>\n\n\n\n
- \u017d\u00e1dn\u00fd rozhodovatel se nem\u016f\u017ee z\u00fa\u010dastnit v den workshopu<\/li>\n\n\n\n
- Firma ji\u017e provozuje funk\u010dn\u00ed syst\u00e9m SOVERMOS<\/li>\n<\/ul>\n\n\n\n
Nejste si jist\u00ed? Za\u010dn\u011bte SOVERMOS Diagnostickou Session.<\/a><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<\/p>\n\n\n
\n\nCo n\u00e1sleduje po Objas\u0148ovac\u00edm Workshopu<\/h2>\n\n\n\n
Objas\u0148ovac\u00ed Workshop vytv\u00e1\u0159\u00ed strategick\u00fd z\u00e1klad. Dal\u0161\u00ed operativn\u00ed krok p\u0159en\u00e1\u0161\u00ed tuto jasnost do robustn\u00edho, zdokumentovan\u00e9ho syst\u00e9mu.<\/p>\n\n\n\n
<\/div>\n\n\n\n\nSOVERMOS Layer 1 Workshop<\/h3>\n\n\n\n
Strategick\u00e9 z\u00e1klady ujasn\u011bn\u00e9 v Objas\u0148ovac\u00edm Workshopu jsou p\u0159eneseny v Layer 1 Workshop do sedmi operativn\u00edch artefakt\u016f SOVERMOS: Strategic Context Canvas, Market Readiness Check, Buying Logic Profile a dal\u0161\u00edch. Den kon\u010d\u00ed z\u00e1vazn\u00fdm rozhodnut\u00edm Go\/Fix\/Stop na z\u00e1klad\u011b zdokumentovan\u00fdch z\u00e1klad\u016f.<\/p>\n\n\n\n
\nDal\u0161\u00ed krok: Layer 1 Workshop<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<\/p>\n\n\n
\n\nP\u0159ipraveni na cel\u00fd den strategick\u00e9 jasnosti?<\/h2>\n\n\n\n
Popi\u0161te n\u00e1m svou v\u00fdchoz\u00ed situaci. Odpov\u00edme do jednoho pracovn\u00edho dne.<\/p>\n\n\n\n
\nPo\u017e\u00e1dat o workshop<\/a><\/div>\n\n\n\nPo\u017e\u00e1dat o Diagnostickou Session<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"Pro\u010d strategick\u00e1 setk\u00e1n\u00ed z\u0159\u00eddka vedou ke skute\u010dn\u00e9 jasnosti Mnoho firem pravideln\u011b po\u0159\u00e1d\u00e1 strategick\u00e1 setk\u00e1n\u00ed \u2013 a odch\u00e1z\u00ed se stejn\u00fdmi nezodpov\u011bzen\u00fdmi ot\u00e1zkami. Marketingov\u00fd strategick\u00fd workshop bez struktury a definovan\u00e9ho v\u00fdsledku kon\u010d\u00ed… Read More »Kl\u00e4rungsworkshop-cs-260527<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1791,"parent":1840,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":"","_tec_slr_enabled":"","_tec_slr_layout":""},"class_list":["post-2168","page","type-page","status-publish","has-post-thumbnail","hentry"],"ticketed":false,"_links":{"self":[{"href":"https:\/\/proximaparada.de\/cs\/wp-json\/wp\/v2\/pages\/2168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/proximaparada.de\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/proximaparada.de\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/proximaparada.de\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/proximaparada.de\/cs\/wp-json\/wp\/v2\/comments?post=2168"}],"version-history":[{"count":7,"href":"https:\/\/proximaparada.de\/cs\/wp-json\/wp\/v2\/pages\/2168\/revisions"}],"predecessor-version":[{"id":2180,"href":"https:\/\/proximaparada.de\/cs\/wp-json\/wp\/v2\/pages\/2168\/revisions\/2180"}],"up":[{"embeddable":true,"href":"https:\/\/proximaparada.de\/cs\/wp-json\/wp\/v2\/pages\/1840"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/proximaparada.de\/cs\/wp-json\/wp\/v2\/media\/1791"}],"wp:attachment":[{"href":"https:\/\/proximaparada.de\/cs\/wp-json\/wp\/v2\/media?parent=2168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
SOVERMOS Objas\u0148ovac\u00ed Workshop je strukturovan\u00fd cel\u00fd den, kter\u00fd strategick\u00e9 z\u00e1klady nejen prob\u00edr\u00e1 \u2013 ale dokumentuje je. Na konci dne existuje p\u00edsemn\u00fd z\u00e1klad, ne jen dobr\u00fd pocit.<\/p>\n\n\n\n
- \n
- C\u00edlov\u00fd trh:<\/strong> Kter\u00e9 firmy nebo osoby skute\u010dn\u011b profituj\u00ed \u2013 a kter\u00e9 ne?<\/li>\n\n\n\n
- Hodnotov\u00e1 nab\u00eddka:<\/strong> Co nab\u00eddku skute\u010dn\u011b odli\u0161uje \u2013 z pohledu z\u00e1kazn\u00edka?<\/li>\n\n\n\n
- Kl\u00ed\u010dov\u00fd probl\u00e9m:<\/strong> Jakou konkr\u00e9tn\u00ed bolest firma \u0159e\u0161\u00ed l\u00e9pe ne\u017e jak\u00e1koliv alternativa?<\/li>\n\n\n\n
- Logika n\u00e1kupu:<\/strong> Jak c\u00edlov\u00e1 skupina p\u0159ij\u00edm\u00e1 n\u00e1kupn\u00ed rozhodnut\u00ed?<\/li>\n\n\n\n
- Komunika\u010dn\u00ed priority:<\/strong> O \u010dem komunikovat \u2013 a o \u010dem z\u00e1m\u011brn\u011b ne?<\/li>\n<\/ul>\n<\/div>\n\n\n\n
\n\nForm\u00e1t & Podm\u00ednky<\/h3>\n\n\n\n
- \n
- Trv\u00e1n\u00ed:<\/strong> Cel\u00fd den (cca 7\u20138 hodin)<\/li>\n\n\n\n
- Form\u00e1t:<\/strong> Online nebo prezen\u010dn\u011b<\/li>\n\n\n\n
- \u00da\u010dastn\u00edci:<\/strong> 2\u20136 osob (rozhodovatel nutn\u00fd)<\/li>\n\n\n\n
- P\u0159edpoklad:<\/strong> \u017e\u00e1dn\u00fd (voliteln\u011b: SOVERMOS Diagnostick\u00e1 Session)<\/li>\n\n\n\n
- V\u00fdsledek:<\/strong> P\u00edsemn\u00e1 dokumentace v\u0161ech ujasn\u011bn\u00fdch dimenz\u00ed<\/li>\n\n\n\n
- Jazyk:<\/strong> Angli\u010dtina<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n
<\/p>\n\n\n
\n\nJak je cel\u00fd den strukturov\u00e1n<\/h2>\n\n\n\n
Workshop prob\u00edh\u00e1 podle osv\u011bd\u010den\u00e9 denn\u00ed struktury. Ka\u017ed\u00e1 f\u00e1ze m\u00e1 definovan\u00fd c\u00edl \u2013 \u017e\u00e1dn\u00e9 otev\u0159en\u00e9 brainstormy, \u017e\u00e1dn\u00e9 neuzav\u0159en\u00e9 konce.<\/p>\n\n\n\n
<\/div>\n\n\n\n\n\n\nF\u00e1ze 1 \u2013 Dopoledne: Inventura & Diagn\u00f3za<\/h3>\n\n\n\n
Analyzujeme aktu\u00e1ln\u00ed situaci: existuj\u00edc\u00ed p\u0159edpoklady o c\u00edlov\u00e9m trhu a pozicov\u00e1n\u00ed, aktivn\u00ed komunika\u010dn\u00ed t\u00e9mata, intern\u00ed hodnocen\u00ed. V\u00fdsledek: spole\u010dn\u00fd, up\u0159\u00edmn\u00fd v\u00fdchoz\u00ed bod.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n
\n\nF\u00e1ze 2 \u2013 Poledne: Objasn\u011bn\u00ed & Rozhodnut\u00ed<\/h3>\n\n\n\n
C\u00edlov\u00fd trh, hodnotov\u00e1 nab\u00eddka a kl\u00ed\u010dov\u00fd probl\u00e9m jsou systematicky zpracov\u00e1v\u00e1ny. \u017d\u00e1dn\u00e9 kola n\u00e1zor\u016f \u2013 veden\u00e9 procesy objasn\u011bn\u00ed s z\u00e1vazn\u00fdmi v\u00fdsledky pro ka\u017edou dimenzi.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n
\n\nF\u00e1ze 3 \u2013 Odpoledne: Dokumentace & Priority<\/h3>\n\n\n\n
Ve\u0161ker\u00fd ujasn\u011bn\u00fd obsah je zdokumentov\u00e1n. Komunika\u010dn\u00ed t\u00e9mata jsou prioritizov\u00e1na. Den kon\u010d\u00ed z\u00e1vazn\u00fdmi, p\u00edsemn\u011b fixovan\u00fdmi v\u00fdsledky \u2013 \u017e\u00e1dn\u00fd go-to-market bez zaji\u0161t\u011bn\u00e9ho z\u00e1kladu.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n
<\/p>\n\n\n
\n\nPro koho je marketingov\u00fd strategick\u00fd workshop vhodn\u00fd<\/h2>\n\n\n\n
\n\n\nVhodn\u00fd pro<\/h3>\n\n\n\n
- \n
- St\u0159edn\u011b velk\u00e9 B2B firmy s 20\u2013500 zam\u011bstnanci<\/li>\n\n\n\n
- Jednatel\u00e9 pot\u0159ebuj\u00edc\u00ed jasnost v pozicov\u00e1n\u00ed a komunika\u010dn\u00ed strategii<\/li>\n\n\n\n
- Vedouc\u00ed marketingu bez strukturovan\u00fdch strategick\u00fdch z\u00e1klad\u016f<\/li>\n\n\n\n
- T\u00fdmy po SOVERMOS Diagnostick\u00e9 Session<\/li>\n\n\n\n
- Firmy ve zm\u011bnov\u00e9 f\u00e1zi: r\u016fst, n\u00e1stupnictv\u00ed, repozicov\u00e1n\u00ed<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n\n\n\n\n\n
Nevhodn\u00fd, pokud<\/h3>\n\n\n\n
- \n
- V\u0161echny strategick\u00e9 z\u00e1klady jsou ji\u017e pln\u011b zdokumentov\u00e1ny a intern\u011b dohodnuty<\/li>\n\n\n\n
- \u017d\u00e1dn\u00fd rozhodovatel se nem\u016f\u017ee z\u00fa\u010dastnit v den workshopu<\/li>\n\n\n\n
- Firma ji\u017e provozuje funk\u010dn\u00ed syst\u00e9m SOVERMOS<\/li>\n<\/ul>\n\n\n\n
Nejste si jist\u00ed? Za\u010dn\u011bte SOVERMOS Diagnostickou Session.<\/a><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n
<\/p>\n\n\n
\n\nCo n\u00e1sleduje po Objas\u0148ovac\u00edm Workshopu<\/h2>\n\n\n\n
Objas\u0148ovac\u00ed Workshop vytv\u00e1\u0159\u00ed strategick\u00fd z\u00e1klad. Dal\u0161\u00ed operativn\u00ed krok p\u0159en\u00e1\u0161\u00ed tuto jasnost do robustn\u00edho, zdokumentovan\u00e9ho syst\u00e9mu.<\/p>\n\n\n\n
<\/div>\n\n\n\n\nSOVERMOS Layer 1 Workshop<\/h3>\n\n\n\n
Strategick\u00e9 z\u00e1klady ujasn\u011bn\u00e9 v Objas\u0148ovac\u00edm Workshopu jsou p\u0159eneseny v Layer 1 Workshop do sedmi operativn\u00edch artefakt\u016f SOVERMOS: Strategic Context Canvas, Market Readiness Check, Buying Logic Profile a dal\u0161\u00edch. Den kon\u010d\u00ed z\u00e1vazn\u00fdm rozhodnut\u00edm Go\/Fix\/Stop na z\u00e1klad\u011b zdokumentovan\u00fdch z\u00e1klad\u016f.<\/p>\n\n\n\n
\nDal\u0161\u00ed krok: Layer 1 Workshop<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<\/p>\n\n\n
\n\nP\u0159ipraveni na cel\u00fd den strategick\u00e9 jasnosti?<\/h2>\n\n\n\n
Popi\u0161te n\u00e1m svou v\u00fdchoz\u00ed situaci. Odpov\u00edme do jednoho pracovn\u00edho dne.<\/p>\n\n\n\n
\nPo\u017e\u00e1dat o workshop<\/a><\/div>\n\n\n\nPo\u017e\u00e1dat o Diagnostickou Session<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"Pro\u010d strategick\u00e1 setk\u00e1n\u00ed z\u0159\u00eddka vedou ke skute\u010dn\u00e9 jasnosti Mnoho firem pravideln\u011b po\u0159\u00e1d\u00e1 strategick\u00e1 setk\u00e1n\u00ed \u2013 a odch\u00e1z\u00ed se stejn\u00fdmi nezodpov\u011bzen\u00fdmi ot\u00e1zkami. Marketingov\u00fd strategick\u00fd workshop bez struktury a definovan\u00e9ho v\u00fdsledku kon\u010d\u00ed… Read More »Kl\u00e4rungsworkshop-cs-260527<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1791,"parent":1840,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":"","_tec_slr_enabled":"","_tec_slr_layout":""},"class_list":["post-2168","page","type-page","status-publish","has-post-thumbnail","hentry"],"ticketed":false,"_links":{"self":[{"href":"https:\/\/proximaparada.de\/cs\/wp-json\/wp\/v2\/pages\/2168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/proximaparada.de\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/proximaparada.de\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/proximaparada.de\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/proximaparada.de\/cs\/wp-json\/wp\/v2\/comments?post=2168"}],"version-history":[{"count":7,"href":"https:\/\/proximaparada.de\/cs\/wp-json\/wp\/v2\/pages\/2168\/revisions"}],"predecessor-version":[{"id":2180,"href":"https:\/\/proximaparada.de\/cs\/wp-json\/wp\/v2\/pages\/2168\/revisions\/2180"}],"up":[{"embeddable":true,"href":"https:\/\/proximaparada.de\/cs\/wp-json\/wp\/v2\/pages\/1840"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/proximaparada.de\/cs\/wp-json\/wp\/v2\/media\/1791"}],"wp:attachment":[{"href":"https:\/\/proximaparada.de\/cs\/wp-json\/wp\/v2\/media?parent=2168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- Form\u00e1t:<\/strong> Online nebo prezen\u010dn\u011b<\/li>\n\n\n\n
- Hodnotov\u00e1 nab\u00eddka:<\/strong> Co nab\u00eddku skute\u010dn\u011b odli\u0161uje \u2013 z pohledu z\u00e1kazn\u00edka?<\/li>\n\n\n\n