{"id":1980,"date":"2026-05-30T00:33:22","date_gmt":"2026-05-29T22:33:22","guid":{"rendered":"https:\/\/proximaparada.de\/?page_id=1980"},"modified":"2026-05-30T00:33:22","modified_gmt":"2026-05-29T22:33:22","slug":"layer-1-workshop","status":"publish","type":"page","link":"https:\/\/proximaparada.de\/cs\/sluzby\/layer-1-workshop\/","title":{"rendered":"Layer_1_Workshop-cs-260527"},"content":{"rendered":"\n
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SOVERMOS Layer 1 Workshop: Z\u00e1klad pro \u0159iditeln\u00fd marketing<\/h1>\n\n \n\n

Sedm kanonick\u00fdch artefakt\u016f. Jedno z\u00e1vazn\u00e9 rozhodnut\u00ed: Go, Fix nebo Stop. Prvn\u00ed opera\u010dn\u00ed krok k odoln\u00e9mu marketingov\u00e9mu syst\u00e9mu.<\/p>\n\n \n\n

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Po\u017e\u00e1dat o workshop<\/a><\/div>\n\n \n\n
Poznat SOVERMOS<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n \n\n
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Co Layer 1 p\u0159in\u00e1\u0161\u00ed<\/h2>\n\n \n\n

V\u011bt\u0161ina marketingov\u00fdch probl\u00e9m\u016f nen\u00ed probl\u00e9mem realizace, ale probl\u00e9mem jasnosti.
Nejasn\u00e9 c\u00edlov\u00e9 trhy, protich\u016fdn\u00e9 priority, chyb\u011bj\u00edc\u00ed rozhodovac\u00ed podklady. Layer 1 tuto mezeru systematicky uzav\u00edr\u00e1: pomoc\u00ed sedmi kanonick\u00fdch artefakt\u016f, kter\u00e9 dokumentuj\u00ed a zp\u0159\u00edstup\u0148uj\u00ed rozhodov\u00e1n\u00ed o strategick\u00e9 z\u00e1kladn\u011b marketingu.<\/p>\n\n \n\n

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Strategick\u00e1 jasnost<\/h3>\n\n \n\n

C\u00edlov\u00fd trh, hodnotov\u00e1 nab\u00eddka a kl\u00ed\u010dov\u00fd probl\u00e9m jsou dokumentov\u00e1ny \u2013 z\u00e1vazn\u011b, nikoliv konsenzu\u00e1ln\u011b.<\/p>\n<\/div><\/div>\n<\/div>\n\n \n\n

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Hodnocen\u00ed p\u0159ipravenosti na trh<\/h3>\n\n \n\n

Market Readiness Check prov\u011b\u0159uje, zda v\u00e1\u0161 p\u0159\u00edstup k trhu stoj\u00ed na odoln\u00e9m z\u00e1klad\u011b.<\/p>\n<\/div><\/div>\n<\/div>\n\n \n\n

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Rozhodnut\u00ed: Go, Fix nebo Stop<\/h3>\n\n \n\n

Workshop nekon\u010d\u00ed doporu\u010den\u00edm \u2013 ale zdokumentovan\u00fdm, odpov\u011bdn\u00fdm rozhodnut\u00edm o tom, zda pokra\u010dovat.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n \n\n

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Sedm artefakt\u016f Layer 1<\/h2>\n\n \n\n

Ka\u017ed\u00fd artefakt je normativn\u00ed: dokumentuje rozhodnut\u00ed \u2013 nikoliv n\u00e1zor.
Sedm artefakt\u016f spole\u010dn\u011b tvo\u0159\u00ed strategick\u00fd z\u00e1klad pro ve\u0161kerou dal\u0161\u00ed marketingovou pr\u00e1ci v syst\u00e9mu SOVERMOS.<\/p>\n\n \n\n

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Strategic Context Canvas<\/h3>\n\n \n\n

Kompletn\u00ed strategick\u00e1 v\u00fdchoz\u00ed pozice:
Trh, c\u00edlov\u00e1 skupina, konkurence, intern\u00ed zdroje \u2013 zdokumentov\u00e1na a verzov\u00e1na.<\/p>\n<\/div><\/div>\n<\/div>\n\n \n\n

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Marketing Diagnostic<\/h3>\n\n \n\n

Systematick\u00fd p\u0159ehled aktu\u00e1ln\u00edho stavu marketingu jako z\u00e1klad pro v\u0161echna dal\u0161\u00ed rozhodnut\u00ed.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n \n\n

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Buying Logic Profile<\/h3>\n\n \n\n

Logika n\u00e1kupn\u00edch rozhodnut\u00ed relevantn\u00edch segment\u016f rozhodovatel\u016f. Strukturovan\u00e1, nikoliv anekdotick\u00e1.<\/p>\n<\/div><\/div>\n<\/div>\n\n \n\n

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Strategic Topic Map<\/h3>\n\n \n\n

Prioritizovan\u00e1 tematick\u00e1 krajina pro tr\u017en\u00ed zpracov\u00e1n\u00ed zabra\u0148uje inflaci t\u00e9mat a akcionismu.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n \n\n

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Market Readiness Check<\/h3>\n\n \n\n

Strukturovan\u00e9 hodnocen\u00ed p\u0159ipravenosti na trh. Tvo\u0159\u00ed z\u00e1klad pro rozhodnut\u00ed Go\/Fix\/Stop.<\/p>\n<\/div><\/div>\n<\/div>\n\n \n\n

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Content Expectation Profile<\/h3>\n\n \n\n

Co va\u0161e c\u00edlov\u00e9 skupiny skute\u010dn\u011b o\u010dek\u00e1vaj\u00ed, mimo persony a p\u0159edpoklady.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n \n\n

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Terminology Rules<\/h3>\n\n \n\n

Z\u00e1vazn\u00e9 definice pojm\u016f pro konzistentn\u00ed komunikaci. Intern\u011b i extern\u011b.<\/p>\n<\/div><\/div>\n<\/div>\n\n \n\n

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Form\u00e1t a podm\u00ednky<\/h2>\n\n \n\n
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Workshop Layer 1 prob\u00edh\u00e1 jako strukturovan\u00fd celodenn\u00ed workshop s p\u0159\u00edslu\u0161n\u00fdm intern\u00edm t\u00fdmem. Na m\u00edst\u011b nebo online. V\u0161ech sedm artefakt\u016f je spole\u010dn\u011b vypracov\u00e1no, zdokumentov\u00e1no a schv\u00e1leno p\u0159ed koncem dne.<\/p>\n\n \n\n

Workshop uzav\u00edr\u00e1 z\u00e1vazn\u00e9 rozhodnut\u00ed Go\/Fix\/Stop:<\/p>\n\n \n\n