{"id":1934,"date":"2026-05-30T02:52:44","date_gmt":"2026-05-30T00:52:44","guid":{"rendered":"https:\/\/proximaparada.de\/?page_id=1934"},"modified":"2026-05-30T02:52:44","modified_gmt":"2026-05-30T00:52:44","slug":"diagnosticka-session","status":"publish","type":"page","link":"https:\/\/proximaparada.de\/cs\/sluzby\/diagnosticka-session\/","title":{"rendered":"Marketing_Diagnose_Session-cs-260527"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull is-light\" style=\"padding-top:80px;padding-bottom:80px;min-height:85vh;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" class=\"wp-block-cover__image-background wp-image-1695 size-large\" alt=\"\" src=\"https:\/\/proximaparada.de\/wp-content\/uploads\/2026\/04\/hero-home-1-1024x683.png\" data-object-fit=\"cover\" srcset=\"https:\/\/proximaparada.de\/wp-content\/uploads\/2026\/04\/hero-home-1-1024x683.png 1024w, https:\/\/proximaparada.de\/wp-content\/uploads\/2026\/04\/hero-home-1-300x200.png 300w, https:\/\/proximaparada.de\/wp-content\/uploads\/2026\/04\/hero-home-1-768x512.png 768w, https:\/\/proximaparada.de\/wp-content\/uploads\/2026\/04\/hero-home-1-930x620.png 930w, https:\/\/proximaparada.de\/wp-content\/uploads\/2026\/04\/hero-home-1.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-80 has-background-dim\" style=\"background-color:#978975\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-d44c81ce wp-block-group-is-layout-constrained\">\n<h1 class=\"wp-block-heading has-text-align-center has-nv-text-dark-bg-color has-text-color has-link-color wp-elements-7fa45161cbe2b5ad733509aa0d66a945\">Zjist\u011bte za 90 minut, co skute\u010dn\u011b brzd\u00ed v\u00e1\u0161 marketing.<\/h1>\n\n \n\n<p class=\"has-text-align-center has-nv-text-dark-bg-color has-text-color has-link-color has-large-font-size wp-elements-1ea8e3dd677e9814955781c1c4d5d696 wp-block-paragraph\">SOVERMOS Diagnostick\u00e1 Session analyzuje za 90 minut, kde strategie, struktura nebo realizace va\u0161eho marketingu nespolupracuj\u00ed \u2013 s dokumentovan\u00fdm hodnocen\u00edm a prioritizovan\u00fdmi doporu\u010den\u00edmi.<\/p>\n\n \n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"margin-top:32px\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/proximaparada.de\/kontakt\/\">Po\u017e\u00e1dat o Diagnostickou Session<\/a><\/div>\n\n \n\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/proximaparada.de\/cs\/sovermos\/\">Poznat SOVERMOS<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n \n\n<div class=\"wp-block-group alignfull\" style=\"padding-top:64px;padding-bottom:64px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-7139397a wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\">Co session p\u0159in\u00e1\u0161\u00ed<\/h2>\n\n \n\n<p class=\"has-text-align-center wp-block-paragraph\">V\u011bt\u0161ina firem v\u00ed, \u017ee jejich marketing nefunguje tak, jak by m\u011bl. Jen nev\u00ed p\u0159esn\u011b, kde je skute\u010dn\u00fd slab\u00fd bod. SOVERMOS Diagnostick\u00e1 Session vytv\u00e1\u0159\u00ed jasnost.<\/p>\n\n \n\n<p class=\"has-text-align-center wp-block-paragraph\">\u017d\u00e1dn\u00fd zdlouhav\u00fd projekt, \u017e\u00e1dn\u00fd prodejn\u00ed tlak.<\/p>\n\n \n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n \n\n<div class=\"wp-block-columns is-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-54e066f8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-border-color\" style=\"border-color:#e0e0e0;border-style:solid;border-width:1px;border-radius:4px;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size\">Strukturovan\u00fd invent\u00e1\u0159<\/h3>\n\n \n\n<p class=\"wp-block-paragraph\">\u017d\u00e1dn\u00fd brainstorming a \u017e\u00e1dn\u00fd nestrukturovan\u00fd rozhovor. Session prob\u00edh\u00e1 podle jasn\u00e9ho analytick\u00e9ho r\u00e1mce na z\u00e1klad\u011b frameworku SOVERMOS. \u017d\u00e1dn\u00e1 z\u00e1sadn\u00ed oblast nen\u00ed opomenuta.<\/p>\n<\/div><\/div>\n<\/div>\n\n \n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-border-color\" style=\"border-color:#e0e0e0;border-style:solid;border-width:1px;border-radius:4px;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size\">T\u0159i kritick\u00e9 deficity<\/h3>\n\n \n\n<p class=\"wp-block-paragraph\">Po session v\u00edte, kter\u00e9 t\u0159i slabiny v\u00e1\u0161 marketing nejv\u00edce brzd\u00ed \u2013 se\u0159azen\u00e9 podle dopadu, nikoli podle pocitu nal\u00e9havosti.<\/p>\n<\/div><\/div>\n<\/div>\n\n \n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-border-color\" style=\"border-color:#e0e0e0;border-style:solid;border-width:1px;border-radius:4px;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size\">P\u00edsemn\u00fd v\u00fdstup<\/h3>\n\n \n\n<p class=\"wp-block-paragraph\">Po rozhovoru obdr\u017e\u00edte p\u00edsemn\u00e9 hodnocen\u00ed s konkr\u00e9tn\u00edmi doporu\u010den\u00edmi. V\u0161e okam\u017eit\u011b pou\u017eiteln\u00e9, bez dal\u0161\u00edho zpracov\u00e1n\u00ed.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n \n\n<div class=\"nv-cv-m wp-block-group alignfull has-background\" style=\"background-color:#f5f5f5;padding-top:64px;padding-bottom:64px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-7139397a wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\">Pr\u016fb\u011bh ve t\u0159ech kroc\u00edch<\/h2>\n\n \n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n \n\n<div class=\"wp-block-columns is-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-072d5ad3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group\" style=\"padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size\">Popt\u00e1vka &amp; p\u0159\u00edprava<\/h3>\n\n \n\n<p class=\"wp-block-paragraph\">Popt\u00e1vku ode\u0161lete prost\u0159ednictv\u00edm kontaktn\u00edho formul\u00e1\u0159e. P\u0159ed session obdr\u017e\u00edte kr\u00e1tk\u00fd p\u0159\u00edpravn\u00fd list. Maxim\u00e1ln\u011b 15 minut va\u0161\u00ed pr\u00e1ce, aby session mohla okam\u017eit\u011b j\u00edt do hloubky.<\/p>\n<\/div><\/div>\n<\/div>\n\n \n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group\" style=\"padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size\">90minutov\u00fd rozhovor<\/h3>\n\n \n\n<p class=\"wp-block-paragraph\">Strukturovan\u00fd rozhovor prob\u00edh\u00e1 prost\u0159ednictv\u00edm videohovoru. Proch\u00e1z\u00edme relevantn\u00ed oblasti va\u0161eho marketingu. Systematicky, nikoli asociativn\u011b.<\/p>\n<\/div><\/div>\n<\/div>\n\n \n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group\" style=\"padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size\">P\u00edsemn\u00e9 hodnocen\u00ed<\/h3>\n\n \n\n<p class=\"wp-block-paragraph\">Do 48 hodin obdr\u017e\u00edte p\u00edsemnou evaluaci: t\u0159i nejkriti\u010dt\u011bj\u0161\u00ed deficity s kontextem, prioritou a konkr\u00e9tn\u00edmi doporu\u010den\u00edmi.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n \n\n<div class=\"nv-cv-m wp-block-group alignfull\" style=\"padding-top:64px;padding-bottom:64px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-7139397a wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-6c3424e8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:55%\">\n<h2 class=\"wp-block-heading\">Pro koho je session vhodn\u00e1<\/h2>\n\n \n\n<p class=\"wp-block-paragraph\">SOVERMOS Diagnostick\u00e1 Session je spr\u00e1vn\u00fd form\u00e1t, pokud chcete v\u011bd\u011bt, kde jsou struktur\u00e1ln\u00ed mezery ve va\u0161em marketingu, ne\u017e investujete d\u00e1le.<\/p>\n\n \n\n<ul class=\"wp-block-list\">\n<li>V\u00e1\u0161 marketing je aktivn\u00ed, ale v\u00fdsledky nedosahuj\u00ed o\u010dek\u00e1v\u00e1n\u00ed<\/li>\n\n \n\n<li>Odpov\u011bdnosti a p\u0159ed\u00e1v\u00e1n\u00ed jsou implicitn\u00ed, nikoli zdokumentovan\u00e9<\/li>\n\n \n\n<li>Chcete jasn\u00fd v\u00fdchoz\u00ed bod p\u0159ed zah\u00e1jen\u00edm v\u011bt\u0161\u00edho projektu<\/li>\n\n \n\n<li>Stoj\u00edte p\u0159ed n\u00e1stupnictv\u00edm podniku nebo zm\u011bnou veden\u00ed v marketingu<\/li>\n\n \n\n<li>Chcete extern\u00ed ov\u011b\u0159en\u00ed toho, zda je va\u0161e vlastn\u00ed hodnocen\u00ed situace spr\u00e1vn\u00e9<\/li>\n<\/ul>\n<\/div>\n\n \n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45%\">\n<div class=\"wp-block-group has-border-color\" style=\"border-color:#e0e0e0;border-style:solid;border-width:2px;border-radius:4px;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size\">Podm\u00ednky<\/h3>\n\n \n\n<p class=\"wp-block-paragraph\"><strong>Form\u00e1t:<\/strong> 90 minut, vzd\u00e1len\u011b (videohovor)<\/p>\n\n \n\n<p class=\"wp-block-paragraph\"><strong>V\u00fdstup:<\/strong> P\u00edsemn\u00e9 hodnocen\u00ed + doporu\u010den\u00ed<\/p>\n\n \n\n<p class=\"wp-block-paragraph\"><strong>Investice:<\/strong> od 10.900 K\u010d bez DPH<\/p>\n\n \n\n<p class=\"wp-block-paragraph\"><strong>Dod\u00e1n\u00ed:<\/strong> Hodnocen\u00ed do 48 hodin<\/p>\n\n \n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"margin-top:24px\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/proximaparada.de\/kontakt\/\">Po\u017e\u00e1dat o Diagnostickou Session<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n \n\n<div class=\"nv-cv-d nv-cv-m wp-block-group alignfull has-background\" style=\"background-color:#f5f5f5;padding-top:64px;padding-bottom:64px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-7139397a wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\">P\u0159irozen\u00fd dal\u0161\u00ed krok<\/h2>\n\n \n\n<p class=\"has-text-align-center wp-block-paragraph\">Diagnostick\u00e1 Session je samostatn\u00fd form\u00e1t. M\u016f\u017ee b\u00fdt tak\u00e9 prvn\u00edm krokem k hlub\u0161\u00ed spolupr\u00e1ci \u2013 jakmile po session v\u00edte, \u017ee je pot\u0159ebn\u00e1 struktur\u00e1ln\u00ed pr\u00e1ce.<\/p>\n\n \n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n \n\n<div class=\"wp-block-group has-border-color\" style=\"border-color:#e0e0e0;border-style:solid;border-width:1px;border-radius:4px;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size\">Dal\u0161\u00ed krok: SOVERMOS Objas\u0148ovac\u00ed Workshop<\/h3>\n\n \n\n<p class=\"wp-block-paragraph\">Pokud po Diagnostick\u00e9 Session pot\u0159ebujete strategickou jasnost ohledn\u011b c\u00edlov\u00e9ho trhu, hodnotov\u00e9 propozice a priorit t\u00e9mat, Objas\u0148ovac\u00ed Workshop je spr\u00e1vn\u00fdm dal\u0161\u00edm krokem. Jeden den, vzd\u00e1len\u011b nebo osobn\u011b, s dokumentovan\u00fdm v\u00fdstupem.<\/p>\n\n \n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--2\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/proximaparada.de\/cs\/sluzby\/objasnovaci-workshop\/\">Dal\u0161\u00ed krok: Objas\u0148ovac\u00ed Workshop<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n \n\n<div class=\"nv-cv-d nv-cv-m wp-block-group alignfull\" style=\"padding-top:80px;padding-bottom:80px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-5c94c0ba wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\">P\u0159ipraveni na jasn\u00e9 hodnocen\u00ed?<\/h2>\n\n \n\n<p class=\"has-text-align-center wp-block-paragraph\">\u017d\u00e1dn\u00e9 zdlouhav\u00e9 projekty, \u017e\u00e1dn\u00fd prodejn\u00ed rozhovor. Pln\u00e9 soust\u0159ed\u011bn\u00ed na strukturovanou anal\u00fdzu va\u0161\u00ed situace. P\u00edsemnou, konkr\u00e9tn\u00ed a okam\u017eit\u011b pou\u017eitelnou.<\/p>\n\n \n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"margin-top:32px\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/proximaparada.de\/kontakt\/\">Po\u017e\u00e1dat o Diagnostickou Session<\/a><\/div>\n\n \n\n<div class=\"wp-block-button is-style-outline is-style-outline--3\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/proximaparada.de\/kontakt\/\">Kontaktujte n\u00e1s<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Co session p\u0159in\u00e1\u0161\u00ed V\u011bt\u0161ina firem v\u00ed, \u017ee jejich marketing nefunguje tak, jak by m\u011bl. Jen nev\u00ed p\u0159esn\u011b, kde je skute\u010dn\u00fd slab\u00fd bod. SOVERMOS Diagnostick\u00e1 Session vytv\u00e1\u0159\u00ed jasnost. \u017d\u00e1dn\u00fd zdlouhav\u00fd projekt,&hellip;&nbsp;<a href=\"https:\/\/proximaparada.de\/cs\/sluzby\/diagnosticka-session\/\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Marketing_Diagnose_Session-cs-260527<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1791,"parent":1840,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":"","_tec_slr_enabled":"","_tec_slr_layout":""},"class_list":["post-1934","page","type-page","status-publish","has-post-thumbnail","hentry"],"ticketed":false,"_links":{"self":[{"href":"https:\/\/proximaparada.de\/cs\/wp-json\/wp\/v2\/pages\/1934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/proximaparada.de\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/proximaparada.de\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/proximaparada.de\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/proximaparada.de\/cs\/wp-json\/wp\/v2\/comments?post=1934"}],"version-history":[{"count":4,"href":"https:\/\/proximaparada.de\/cs\/wp-json\/wp\/v2\/pages\/1934\/revisions"}],"predecessor-version":[{"id":2220,"href":"https:\/\/proximaparada.de\/cs\/wp-json\/wp\/v2\/pages\/1934\/revisions\/2220"}],"up":[{"embeddable":true,"href":"https:\/\/proximaparada.de\/cs\/wp-json\/wp\/v2\/pages\/1840"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/proximaparada.de\/cs\/wp-json\/wp\/v2\/media\/1791"}],"wp:attachment":[{"href":"https:\/\/proximaparada.de\/cs\/wp-json\/wp\/v2\/media?parent=1934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}