{"id":1914,"date":"2026-06-03T09:11:48","date_gmt":"2026-06-03T07:11:48","guid":{"rendered":"https:\/\/proximaparada.de\/?page_id=1914"},"modified":"2026-06-03T09:11:48","modified_gmt":"2026-06-03T07:11:48","slug":"o-nas","status":"publish","type":"page","link":"https:\/\/proximaparada.de\/cs\/o-nas\/","title":{"rendered":"\u00dcber_uns-cs-260527"},"content":{"rendered":"\n\n
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Poradensk\u00fd p\u0159\u00edstup s n\u00e1roky na strukturu<\/h1>\n\n\n

Proxima Parada p\u0159edstavuje analytick\u00e9 marketingov\u00e9 poradenstv\u00ed, kter\u00e9 jde nad r\u00e1mec pouh\u00e9 aktivity. Se SOVERMOS budujeme trvalou marketingovou schopnost \u2013 zdokumentovanou, p\u0159enositelnou a \u0159iditelnou.<\/p>\n\n\n

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Po\u017e\u00e1dat o Diagnostickou Session<\/a><\/div>\n\n\n
Poznat SOVERMOS<\/a><\/div>\n\n<\/div>\n\n<\/div><\/div>\n\n<\/div>\n<\/div>\n\n \n\n\n
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  <\/p>\n\n<\/div>\n\n\n

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Thomas Meid \u2013 Zakladatel & Majitel Proxima Parada<\/h2>\n\n\n

Thomas Meid je marketingov\u00fd poradce se zam\u011b\u0159en\u00edm na strukturovan\u00fd, zdokumentovan\u00fd a \u0159iditeln\u00fd marketing ve st\u0159edn\u011b velk\u00fdch B2B spole\u010dnostech. Vyvinul SOVERMOS \u2013 normativn\u00ed organiza\u010dn\u00ed a rozhodovac\u00ed syst\u00e9m, kter\u00fd ukotvuje marketing jako trvalou podnikovou schopnost.<\/p>\n\n\n

Jeho p\u0159\u00edstup: marketing mus\u00ed b\u00fdt schopn\u00fd rozhodov\u00e1n\u00ed, eliminovat z\u00e1vislost na konkr\u00e9tn\u00edch osob\u00e1ch a z\u016fstat prov\u00e1z\u00e1n s firemn\u00edmi c\u00edli. Ne prost\u0159ednictv\u00edm v\u00edce aktivity \u2013 ale jasn\u00fdmi strukturami, kanonick\u00fdmi artefakty a robustn\u00ed governance.<\/p>\n\n\n

Proxima Parada je \u010dlenem IHK Leipzig, VGSD a BVMW. S\u00eddlo: Lipsko, N\u011bmecko.<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div><\/div>\n\n<\/div><\/div>\n\n \n\n\n

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Jak pracujeme<\/h2>\n\n\n
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Analyticky<\/h3>\n\n\n

Za\u010d\u00edn\u00e1me situa\u010dn\u00ed anal\u00fdzou, ne doporu\u010den\u00edmi. Ne\u017e je p\u0159ijato jak\u00e9koli rozhodnut\u00ed, existuje artefakt \u2013 zdokumentovan\u00fd, dohledateln\u00fd, verzovan\u00fd.<\/p>\n\n<\/div><\/div>\n\n<\/div>\n\n\n

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Poradensky<\/h3>\n\n\n

Doprov\u00e1z\u00edme rozhodnut\u00ed, nejen procesy. To znamen\u00e1: nejprve situa\u010dn\u00ed pr\u016fzkum, pot\u00e9 SOVERMOS \u2013 a konkr\u00e9tn\u00ed dal\u0161\u00ed kroky dohodnut\u00e9 p\u0159\u00edmo na sch\u016fzce.<\/p>\n\n<\/div><\/div>\n\n<\/div>\n\n\n

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Se silnou dokumentac\u00ed<\/h3>\n\n\n

Ka\u017ed\u00fd v\u00fdstup je p\u0159enositeln\u00fd. Znalosti z\u016fst\u00e1vaj\u00ed v organizaci \u2013 ne u extern\u00edch poradc\u016f ani u jednotliv\u00fdch zam\u011bstnanc\u016f. To nen\u00ed p\u0159\u00edslib. To je architektura syst\u00e9mu.<\/p>\n\n<\/div><\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div><\/div>\n\n<\/div><\/div>\n\n \n\n\n

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SOVERMOS \u2013 vyvinut\u00fd Thomasem Meidem<\/h2>\n\n\n

SOVERMOS (Sovereign Marketing Operating System) je normativn\u00ed organiza\u010dn\u00ed a rozhodovac\u00ed syst\u00e9m pro marketing ve st\u0159edn\u011b velk\u00fdch podnic\u00edch. Thomas Meid jej vyvinul v Proxima Parada, proto\u017ee \u017e\u00e1dn\u00fd existuj\u00edc\u00ed framework nespl\u0148oval po\u017eadavky na dokumentovatelnost, p\u0159enositelnost a ekonomickou \u0159iditelnost.<\/p>\n\n\n

SOVERMOS strukturuje marketing ve t\u0159ech operativn\u00edch vrstv\u00e1ch \u2013 Strategic Clarity, System & Operations, Execution & Impact \u2013 a nad\u0159azen\u00e9 vrstv\u011b Governance. V\u0161echna rozhodnut\u00ed v syst\u00e9mu jsou zalo\u017eena na artefaktech. To nen\u00ed p\u0159\u00edru\u010dka. To je opera\u010dn\u00ed syst\u00e9m.<\/p>\n\n\n

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Objevte SOVERMOS<\/a><\/div>\n\n<\/div>\n\n<\/div><\/div>\n\n<\/div><\/div>\n\n \n\n\n
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Promluvme si o va\u0161\u00ed situaci<\/h2>\n\n\n

\u017d\u00e1dn\u00e1 standardn\u00ed prezentace. Up\u0159\u00edmn\u00fd rozhovor o va\u0161em marketingu \u2013 s jasn\u00fdm hodnocen\u00edm na konci.<\/p>\n\n\n

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Po\u017e\u00e1dat o Diagnostickou Session<\/a><\/div>\n\n\n
Kontakt<\/a><\/div>\n\n<\/div>\n\n<\/div><\/div>\n\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

   Thomas Meid \u2013 Zakladatel & Majitel Proxima Parada Thomas Meid je marketingov\u00fd poradce se zam\u011b\u0159en\u00edm na strukturovan\u00fd, zdokumentovan\u00fd a \u0159iditeln\u00fd marketing ve st\u0159edn\u011b velk\u00fdch B2B spole\u010dnostech. Vyvinul SOVERMOS \u2013… Read More »\u00dcber_uns-cs-260527<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":"","_tec_slr_enabled":"","_tec_slr_layout":""},"class_list":["post-1914","page","type-page","status-publish","hentry"],"ticketed":false,"_links":{"self":[{"href":"https:\/\/proximaparada.de\/cs\/wp-json\/wp\/v2\/pages\/1914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/proximaparada.de\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/proximaparada.de\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/proximaparada.de\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/proximaparada.de\/cs\/wp-json\/wp\/v2\/comments?post=1914"}],"version-history":[{"count":5,"href":"https:\/\/proximaparada.de\/cs\/wp-json\/wp\/v2\/pages\/1914\/revisions"}],"predecessor-version":[{"id":2309,"href":"https:\/\/proximaparada.de\/cs\/wp-json\/wp\/v2\/pages\/1914\/revisions\/2309"}],"wp:attachment":[{"href":"https:\/\/proximaparada.de\/cs\/wp-json\/wp\/v2\/media?parent=1914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}