{"id":1898,"date":"2026-05-28T15:14:24","date_gmt":"2026-05-28T13:14:24","guid":{"rendered":"https:\/\/proximaparada.de\/?page_id=1898"},"modified":"2026-05-28T15:54:00","modified_gmt":"2026-05-28T13:54:00","slug":"pro-koho","status":"publish","type":"page","link":"https:\/\/proximaparada.de\/cs\/pro-koho\/","title":{"rendered":"F\u00fcr_wen-cs-260527"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-background\" style=\"background-color:#0a1628;padding-top:80px;padding-bottom:80px\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-7139397a wp-block-group-is-layout-constrained\">\n<h1 class=\"wp-block-heading has-text-color\" style=\"color:#ffffff;font-size:48px;font-weight:700\">Marketingov\u00fd framework B2B \u2013 pro firmy, kter\u00e9 cht\u011bj\u00ed marketing skute\u010dn\u011b \u0159\u00eddit<\/h1>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#b0c4d8;margin-top:24px;margin-bottom:40px;font-size:20px\">SOVERMOS nen\u00ed pro ka\u017ed\u00e9ho. Ale pro st\u0159edn\u011b velk\u00e9 B2B firmy, kter\u00e9 cht\u011bj\u00ed eliminovat z\u00e1vislost na osob\u00e1ch a u\u010dinit marketing trvale \u0159iditeln\u00fdm.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background wp-element-button\" href=\"\/cs\/sluzby\/diagnosticka-session\/\" style=\"border-radius:4px;color:#ffffff;background-color:#0ea5a0\">Po\u017e\u00e1dat o Diagnostickou Session<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background has-border-color wp-element-button\" href=\"https:\/\/proximaparada.de\/cs\/?page_id=1858\" style=\"border-color:#ffffff;border-style:solid;border-width:1px;border-radius:4px;color:#ffffff;background-color:transparent\">Poznejte SOVERMOS<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull\" style=\"padding-top:80px;padding-bottom:80px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-7139397a wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" style=\"font-size:32px;font-weight:700\">Pro koho je SOVERMOS ur\u010den<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:48px;font-size:18px\">T\u0159i profily rozhodovatel\u016f, t\u0159i r\u016fzn\u00e9 v\u00fdchoz\u00ed situace \u2013 jeden spole\u010dn\u00fd po\u017eadavek: marketing mus\u00ed b\u00fdt \u0159iditeln\u00fd.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2d3e6ba5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-border-color is-layout-flow wp-block-column-is-layout-flow\" style=\"border-color:#e0e0e0;border-style:solid;border-width:1px;border-radius:4px;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px\">\n<h3 class=\"wp-block-heading\" style=\"font-size:20px;font-weight:700\">Jednatel\u00e9 a veden\u00ed<\/h3>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#444444;font-size:16px\">Marketing roste spolu s firmou \u2013 ale znalosti a struktury z\u016fst\u00e1vaj\u00ed v\u00e1z\u00e1ny na konkr\u00e9tn\u00ed osoby. Jako jednatel chcete marketing, kter\u00fd funguje, kdy\u017e zam\u011bstnanci odch\u00e1zej\u00ed, agentury se m\u011bn\u00ed nebo odpov\u011bdnost p\u0159ech\u00e1z\u00ed na jin\u00e9.<\/p>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#0ea5a0;margin-top:16px;font-size:15px;font-weight:600\">Doporu\u010den\u00fd vstupn\u00ed bod: SOVERMOS Diagnostic<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-border-color is-layout-flow wp-block-column-is-layout-flow\" style=\"border-color:#e0e0e0;border-style:solid;border-width:1px;border-radius:4px;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px\">\n<h3 class=\"wp-block-heading\" style=\"font-size:20px;font-weight:700\">Vedouc\u00ed marketingu<\/h3>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#444444;font-size:16px\">P\u0159\u00edli\u0161 mnoho operativn\u00edch probl\u00e9m\u016f, nejasn\u00e9 priority, \u017e\u00e1dn\u00e9 spolehliv\u00e9 briefingy. Jako vedouc\u00ed marketingu chcete jasn\u00e9 odpov\u011bdnosti, zdokumentovan\u00e9 p\u0159ed\u00e1v\u00e1n\u00ed a \u0159\u00edd\u00edc\u00ed logiku, kter\u00e1 v\u00e1s \u010din\u00ed zodpov\u011bdn\u00fdm v\u016f\u010di veden\u00ed i t\u00fdmu.<\/p>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#0ea5a0;margin-top:16px;font-size:15px;font-weight:600\">Doporu\u010den\u00fd vstupn\u00ed bod: SOVERMOS Layer 1 Workshop<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-border-color is-layout-flow wp-block-column-is-layout-flow\" style=\"border-color:#e0e0e0;border-style:solid;border-width:1px;border-radius:4px;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px\">\n<h3 class=\"wp-block-heading\" style=\"font-size:20px;font-weight:700\">St\u0159edn\u011b velk\u00e9 podniky<\/h3>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#444444;font-size:16px\">50 a\u017e 500 zam\u011bstnanc\u016f, aktivn\u00ed marketing \u2013 ale \u017e\u00e1dn\u00e9 zdokumentovan\u00e9 z\u00e1klady, \u017e\u00e1dn\u00e9 reprodukovateln\u00e9 procesy, \u017e\u00e1dn\u00e1 \u0159\u00edd\u00edc\u00ed logika. Chcete marketing profesionalizovat: u\u010dinit jej \u0159iditeln\u00fdm, p\u0159enositeln\u00fdm a \u0161k\u00e1lovateln\u00fdm.<\/p>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#0ea5a0;margin-top:16px;font-size:15px;font-weight:600\">Doporu\u010den\u00fd vstupn\u00ed bod: SOVERMOS Full System<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"nv-cv-m wp-block-group alignfull has-background\" style=\"background-color:#f5f7fa;padding-top:80px;padding-bottom:80px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-7139397a wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" style=\"font-size:32px;font-weight:700\">Situace, kdy SOVERMOS funguje nejl\u00e9pe<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:40px;font-size:18px\">SOVERMOS p\u0159in\u00e1\u0161\u00ed nejv\u011bt\u0161\u00ed efekt, kdy\u017e plat\u00ed alespo\u0148 jedna z n\u00e1sleduj\u00edc\u00edch situac\u00ed:<\/p>\n\n\n\n<ul style=\"font-size:17px\" class=\"wp-block-list\">\n<li>Marketing je aktivn\u00ed, ale nen\u00ed \u0159\u00e1dn\u011b zdokumentov\u00e1n \u2013 nikdo nedok\u00e1\u017ee okam\u017eit\u011b vysv\u011btlit, pro\u010d byla p\u0159ijata ur\u010dit\u00e1 rozhodnut\u00ed.<\/li>\n\n\n\n<li>Znalosti jsou v\u00e1z\u00e1ny na osoby \u2013 kdy\u017e kl\u00ed\u010dov\u00e1 osoba odejde, syst\u00e9m se zhrout\u00ed.<\/li>\n\n\n\n<li>Odpov\u011bdnosti a p\u0159ed\u00e1v\u00e1n\u00ed jsou nejasn\u00e9 \u2013 intern\u011b i s extern\u00edmi partnery.<\/li>\n\n\n\n<li>Agentury a intern\u00ed t\u00fdmy nepracuj\u00ed ze spole\u010dn\u00e9 logiky.<\/li>\n\n\n\n<li>Bl\u00ed\u017e\u00ed se n\u00e1stupnictv\u00ed podniku \u2013 a marketing mus\u00ed z\u016fstat stabiln\u00ed.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:32px;font-size:16px\">Pro firmy stoj\u00edc\u00ed p\u0159ed <a href=\"https:\/\/proximaparada.de\/cs\/?page_id=1879\">n\u00e1stupnictv\u00edm podniku<\/a> je SOVERMOS osv\u011bd\u010den\u00fdm p\u0159\u00edstupem k zaji\u0161t\u011bn\u00ed marketingov\u00fdch znalost\u00ed a struktur.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"nv-cv-m wp-block-group alignfull\" style=\"padding-top:80px;padding-bottom:80px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-7139397a wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" style=\"font-size:32px;font-weight:700\">Pro koho SOVERMOS nen\u00ed<\/h2>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#444444;margin-bottom:16px;font-size:17px\">SOVERMOS je normativn\u00ed syst\u00e9m \u2013 ne kreativn\u00ed impuls, ne z\u00e1\u017eitek z workshopu. Nen\u00ed vhodn\u00fd pro:<\/p>\n\n\n\n<ul style=\"font-size:17px\" class=\"wp-block-list\">\n<li>Firmy hledaj\u00edc\u00ed p\u0159edev\u0161\u00edm kr\u00e1tkodobou pomoc s kampan\u011bmi.<\/li>\n\n\n\n<li>Ran\u00e9 start-upy bez stabiln\u00ed tr\u017en\u00ed a produktov\u00e9 hypot\u00e9zy.<\/li>\n\n\n\n<li>Organizace bez z\u00e1jmu o zdokumentovan\u00e9 rozhodovac\u00ed procesy.<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"nv-cv-d nv-cv-m wp-block-group alignfull has-background\" style=\"background-color:#0a1628;padding-top:80px;padding-bottom:80px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-5c94c0ba wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center has-text-color\" style=\"color:#ffffff;font-size:32px;font-weight:700\">Je SOVERMOS to prav\u00e9 pro va\u0161i firmu?<\/h2>\n\n\n\n<p class=\"has-text-align-center has-text-color wp-block-paragraph\" style=\"color:#b0c4d8;margin-top:16px;margin-bottom:40px;font-size:18px\">Diagnostick\u00e1 Session to objasn\u00ed za 90 minut.<br>Bez prodejn\u00edho tlaku, s p\u00edsemn\u00fdm v\u00fdsledkem.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background wp-element-button\" href=\"\/cs\/sluzby\/diagnosticka-session\/\" style=\"border-radius:4px;color:#ffffff;background-color:#0ea5a0\">Po\u017e\u00e1dat o Diagnostickou Session<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background has-border-color wp-element-button\" href=\"https:\/\/proximaparada.de\/cs\/?page_id=1840\" style=\"border-color:#ffffff;border-style:solid;border-width:1px;border-radius:4px;color:#ffffff;background-color:transparent\">Zobrazit v\u0161echny slu\u017eby<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketingov\u00fd framework B2B \u2013 pro firmy, kter\u00e9 cht\u011bj\u00ed marketing skute\u010dn\u011b \u0159\u00eddit SOVERMOS nen\u00ed pro ka\u017ed\u00e9ho. Ale pro st\u0159edn\u011b velk\u00e9 B2B firmy, kter\u00e9 cht\u011bj\u00ed eliminovat z\u00e1vislost na osob\u00e1ch a u\u010dinit marketing&hellip;&nbsp;<a href=\"https:\/\/proximaparada.de\/cs\/pro-koho\/\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">F\u00fcr_wen-cs-260527<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1791,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":"","_tec_slr_enabled":"","_tec_slr_layout":""},"class_list":["post-1898","page","type-page","status-publish","has-post-thumbnail","hentry"],"ticketed":false,"_links":{"self":[{"href":"https:\/\/proximaparada.de\/cs\/wp-json\/wp\/v2\/pages\/1898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/proximaparada.de\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/proximaparada.de\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/proximaparada.de\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/proximaparada.de\/cs\/wp-json\/wp\/v2\/comments?post=1898"}],"version-history":[{"count":3,"href":"https:\/\/proximaparada.de\/cs\/wp-json\/wp\/v2\/pages\/1898\/revisions"}],"predecessor-version":[{"id":2084,"href":"https:\/\/proximaparada.de\/cs\/wp-json\/wp\/v2\/pages\/1898\/revisions\/2084"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/proximaparada.de\/cs\/wp-json\/wp\/v2\/media\/1791"}],"wp:attachment":[{"href":"https:\/\/proximaparada.de\/cs\/wp-json\/wp\/v2\/media?parent=1898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}